Aegyo (애교)
I already quoted aegyo in the post about ulzzang, but you knowwhat that is exactly? Aegyo (애교) is a cute display of affection often expressed through a cute voice, facil expression and gestures. It is usually expected that male and female korean idols behave this way, but everyday people to behave in such a way, is commonly used as an expression of affection to friends.
The word can be translated as cuteness in English and can be compared to the Japanese "kawaii".
park tae jun girl aegyo
Aegyo plays a huge role in South Korean popular culture, especially in K-Pop girl groups (mainly in groups with cute concept) since the first successful female K-Pop group S.E.S in 1997, this style has grown in popularity since then.
SES-1 SES
And in boy groups, the maknae (youngest member of a group) always does aegyo. For some performers, aegyo is just an extension of their own normal behavior. (Photo: Choa from AOA and HimChan from B.A.P).
Choa (AOA) himchan
A version of aegyo may become tradition, such as when idols perform the Gwiyomi song. The Gwiyomi Song, or Kwiyomi Song (귀요미 송), is a K-pop single by South Korean singer Hari and was released on February 2013. It was inspired by a gesture from South Korean rapper Jung Ilhoon of K-Pop boy group BtoB.
The gesture is called 'Gwiyomi Player', that was popularized by South Korean variety show Weekly Idol through a segment called "The Aegyo Battle" (Battle of Cuteness) following Ilhoon's guest appearance on the show in October 2012. You can see here:
The song went on to be a viral success and an Internet meme after Korean Media outlet Sports Seoul uploaded a clip of Hari performing the gestures and singing the song:
This video has since inspired many ulzzangs (or not) to upload their own versions in the internet. Here are some versions that i've asked for some youtubers:
Video: Maria Fernanda Toniolo
Video: Narumi Kataiama
Video: Anna Moreira
I hope you enjoyed! ! s2
MV from BTOB:
See u s2
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